You can’t get new patients to take action because they get something basic, like a “free” consultation.
(Also check out my Revenue Growth Technique for Clinics Series. Here are individual links to techniques 1, 2, 3, 4, 5, 6 and 7)
Everyone offers “free” consultations,” and we all know that while it’s “free,” it’ll end with a pitch for some product or service.
I encourage clinics to think more boldly and creatively when they create an “offer” to take action.
If you’re sending weekly newsletters you need to end it with an enticing “Call To Action”
I brainstorm with dental clinics on what would be a good offering for their clientele.
Here is one to get people back in the clinic and experiencing a treatment EVERYONE appreciates: a free or heavily discounted Home Whitening Kit.
I like a “whitening” giveaway, because it costs a patient about AED 1,500 (that’s how much my clinic charged me) for the consultation, scan and then in the next meeting I got the tray and whitening solution.
The “cost” of a whitening is about 10% in materials (AED 150) and the doctor’s time (30 minutes in the first meeting and 15 minutes in the second, so you could say AED 150). The total is AED 300.
What would you, as the clinic, like to receive in exchange for a FREE whitening?
Example: Send an email out to thousands of your patients with an EXCITING OFFER that if they refer a NEW patient to the practice who experiences their first consultation or teeth cleaning, then they get a FREE whitening kit valued at AED 1,500
In this post, I discuss how a new patient has a Lifetime Value of AED 20,000 on average.
Isn’t it worth spending AED 300 to get a new patient worth AED 20,000!?
Let’s say you sent an email to 3,000 patients and 10% read the email. Then let’s say 10% of those took action and told their friends to go to your clinic, in hopes of spreading the joy of how much they appreciate your clinic AND getting the exciting offer to get a free whitening kit. Then 10% of those people actually showed up as new patients to their consultation.
3,000 patients = 300 opens = 30 people referred = 3 new patients x AED 20,000 LTV = AED 60,000 from just one email!
Also, these numbers are conservative and could easily double.
There are many types of “Exciting Offers” that you can offer your current patients (and prospective patients), but I like to save those for my paying clients. 😉
If you’d like help growing your clinic in Dubai, book a consultation meeting with me, Eric Horwitz, the owner of Clinic Assist. We have a variety of done-for-you solutions, like social media management, Referral strategies with more “Exciting Offers” and other sales-focused techniques to increase your clinic’s revenue. Click this link to book a virtual or in-person consultation!