Company Overview

At Clinic Assist, we specialize in helping dental practices boost their revenue by converting unscheduled treatment plans into actual appointments. We understand the challenges busy practices face in following up with patients, which is why we offer a comprehensive, hassle-free solution that saves time, increases case acceptance, and improves patient care.

Our HIPAA-certified in-house sales team acts as an extension of your practice, managing all follow-up communications with professionalism and precision. With extensive knowledge of the dental industry, we ensure that patients receive the personalized attention needed to commit to their treatments, which enhances both patient satisfaction and your practice’s bottom line.

Clinic Assist was founded by Eric Horwitz in April 2023 with the mission of helping dental practices grow, improve patient outcomes, and operate more efficiently. Eric has been an entrepreneur for over 14 years, and this is his second business. His first company, LIFT Enrichment, which provides healthy culinary workshops to Title I schools in California, was started in 2010 and grew to $10 million in annual revenue with high profit margins.  With a team of 230 members, LIFT Enrichment teaches 17,000 students weekly and operates mostly in California with current expansions to Texas and New York.  

After the pandemic forced a temporary closure of LIFT Enrichment, Eric recognized the importance of diversifying income streams.  His exploration of healthcare led him to identify a common challenge among dentists: while they excel in patient care, many struggle with the business side, particularly in following up on unscheduled treatments, which are essentially untapped sales opportunities.

Drawing from over a decade of high-level sales experience, Eric founded Clinic Assist with a passion for helping dentists lead more successful lives. Since its inception, the team has consistently delivered results. In fact, one of our first clients generated $11,000 in treatments within the first 30 days.

Today, Clinic Assist is a regular exhibitor at major dental conferences across the U.S., supporting practices nationwide in converting patient leads into real appointments and revenue.

Our Mission

Our Mission at Clinic Assist:  We turn your unscheduled treatments into confirmed appointments, helping your practice grow while ensuring patients receive the care they deserve.

Our Core Values

1. Win-Win:  We strive to create mutually beneficial outcomes for both our clients and their patients, ensuring everyone gains from our solutions.

2. Follow The Process: We believe in proven, consistent systems that drive success. Our structured approach using CRMs, custom sales scripts and more ensures efficiency and reliability in everything we do.

3. Get It Done:  We are action-oriented and results-driven, committed to executing with excellence and delivering tangible outcomes.

4.Great Communication: Clear, honest, and timely communication is key to our success, both internally and with our clients. We keep everyone on the same page.

5.Bring The Fun: We believe in enjoying what we do and fostering a positive, energetic environment. Our enthusiasm helps create a great experience for our team and clients alike.

Team Expertise

Eric Horwitz is the founder of Clinic Assist. Originally from Ventura, California, Eric has been leading both Clinic Assist and LIFT Enrichment for over 14 years.  His responsibilities include managing his team, writing SOPs (Standard Operating Procedures), leading weekly meetings, client support and driving the growth of both the team and the company.  Now based in his favorite city, Dubai, Eric spends most of the year there, escaping the summer heat to Warsaw, Poland—his second favorite city.  Eric is passionate about cooking, lifting weights, playing padel with friends, and volunteering to support fellow entrepreneurs through the Entrepreneur Organization. 

Crystal May serves as a dental expert and consultant for Net Profit King, bringing over 19 years of dental experience to the team. She resides in Nevada.

Paula Van Aarde is the Executive Assistant who organizes Eric’s calendar, travel, client communication, marketing, social media setup, and more. She resides in Namibia.

Remote Treatment Coordinators: These are the HIPAA-certified in-house team members who are trained to serve each client individually, ensuring high-quality patient follow-up and support.